Plants continue to be a hot-selling item in flower shops. To help you capitalize on the plant craze, the Society of American Florists’ learning...
Tap Into Plant Power
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plant trend
Plant Parents Will — and Want to — Pay More
Houseplants have plenty of appeal. They make people happy. They beautify homes. And for the retail florist, they can provide high profit margins. A...
Houseplant Top Sellers: Flowering Plants that Double as Décor
What makes a houseplant purchaser gravitate to one plant over another? Do consumers care about houseplant containers? Are they buying plants as...
Make Your Shop a Plant Destination
Houseplants fill shelves at all kinds of retail outlets, from supermarkets to home improvement stores and deep discount centers. Retail florists can...
Attract New Types of Plant Parents
Millennials and Gen Z usually take the spotlight as the market segment that’s driving houseplant sales. While this group is definitely interested in...
Capitalize on the Plant Trend this Summer
Plants are big — and they just keep getting bigger — as the pandemic fueled a desire to connect with nature.  Make plants a priority during your...