With inflation hitting record highs and flower sales slowing, it’s especially important for florists to be astute when it comes to sales forecasting, cost of goods, and wage control.
Just ask Manny and Clara Gonzales, who, in the wake of the 2008 recession, made drastic changes and saved their financially troubled flower shop, Tiger Lily, in Charleston, South Carolina. Now, as experts warn of looming recession, the Gonzaleses are sharing their strategies to ensure profitability in a new series of courses, “Forecast Your Future,” available on the Society of American Florists’ learning hub, Career Connection.
In this video, Manny talks with SAF NOW about the strategies that saved Tiger Lily, and how forecasting sales is critical in today’s economy.
Amanda Jedlinsky is the managing editor of SAF NOW.
