Inflation. Increased interest rates. A looming recession. With all the worrisome economic signals, will consumers want to shell out for flowers for...
Ward Off Inflation Woes
Inflation — which, in 2022, reached the highest level in 40 years — creates extra challenges for business owners to maintain a healthy profit...
As Prices Rise, So Do Consumer Expectations
Americans’ pocketbooks have been hit hard by inflation, which last June hit a 40-year high. To keep business from drying up, florists have had to...
Valentine’s Day Prep: Inflation Busters to Ease Sticker Shock
Prices have gone up on nearly everything thanks to inflation, and everyone — including your customers — has noticed. While the rate of inflation...
Florists Strategize to Boost December Sales After a Slow Thanksgiving
On the heels of a disappointing Thanksgiving, florists are strategizing ways to boost holiday sales, control costs and respond to consumers’...
Five Minutes with SAF Chief Economist Charlie Hall on the Year-End Forecast
[mom_video type='vimeo' id='773875132' width='900' height='508']Take a glance at a few headlines and it can be hard to make sense of what’s...
Europe’s Energy Crisis Threatens Flower Production
With double-digit inflation and crippling energy costs and rations throughout Europe due to the conflict in Ukraine, flower producers are switching...
Pump Up Profits with SAF Resources
With speculation of a recession on the horizon and some florists reporting a slowdown in sales, it’s important to implement strategies now to boost...
Florists’ Top Tips for Staying Profitable
Focus on customer service. Optimize your online presence. Don’t underestimate what customers will spend. Redefine the retail experience. Re-engineer...
Five Minutes with Manny Gonzales on Staying Profitable
[mom_video type='vimeo' id='733998136' width='900' height='506']With inflation hitting record highs and flower sales slowing, it’s especially...
Tackle Event, Labor and Inflation Challenges at SAF’s 1-Day Profit Blast
This year is expected to be the biggest year for weddings since 1984, and couples are spending more than ever on flowers. Are you prepared to...
Tackling Tough Questions About Mother’s Day Flowers?
The media is looking for Mother’s Day stories, and many news outlets seem to be focusing on supply chain issues and inflation — and how that will...
Economic Outlook: Inflation, Supply Chain Expected to Improve
Inflation, supply chain stagnation and other negative effects of ongoing global crises are expected to abate, but the floral industry will likely...