If you want to take your arrangements to the next level (read: a higher price point), the same old containers and accessories simply won't cut it....
Reduced gas prices aren't the only things making SAF members smile this summer. Between the Chrysler, Dodge, Jeep or Ram lineup and the FIAT 500L,...
For growers entering SAF's 2015 Outstanding Varieties Competition, Sept. 9, the next few days will entail a whole lot of packing, prepping and...
The Society of American Florists is tackling one of the potentially most lucrative — or disastrous — aspects of running a flower business, with...
SAF members have elected nine members to positions on its Retailers, Wholesalers and Growers Councils. New council members begin their terms at the...
How do you greet your customers? "How may I help you?" is friendly, but direct — a good choice for people who order over the phone and appreciate...
The Internet has leveled the playing field for small businesses, but getting in the game requires navigating around an 800-pound gorilla named...
An upcoming deadline involving new credit card technology and how credit card payments are processed is important for retail florists to know about...
Here’s a simple strategy to keep your cool when dealing with an angry, flustered customer:Picture him or her as a small child, “happy and running on...
The headline sounds harsh, but that’s still the gist of many “secret shopper” conversations sales expert Tim Huckabee with FloralStrategies, LLC,...
Nearly 80 percent of Americans (more than 186 million of them!) own a smartphone, according to ComScore. “Figuring out the best way to reach those...
Over the holiday weekend, floral industry companies came together with the Memorial Day Flowers Foundation to honor service members at more than 200...
Prom’s not the only dance that can give florists a sales boost. Don’t forget about recital season! Parents love watching their little ones...
Social media has done wonders for small business owners, helping them spread their messages in front of hundreds, thousands, or (for the truly savvy...
It doesn’t take something as unforgivable as, say, delivering the mistress’ arrangement to the wife, to lose a customer. Quite the contrary,...