Several years ago, having watched customers move further from traditional (big) floral centerpieces for Thanksgiving dinner, Shirley Lyons, AAF, of...
Less than a week from today, Americans will cast ballots for one of the most protracted presidential campaigns in history. Many business owners are...
The American Floral Endowment is once again partaking in the #GivingTuesday initiative, an annual day of giving that encourages charitable donations...
A floral business opening its doors to the public is rarely headline news — or a reason for a visit from the mayor of a major U.S. city. But in...
On the morning of October 19, Jim Relles had something just about every local florist dreams of: Reporters from all three network affiliates were in...
The key to attracting and keeping young workers may not be the free-spirited perks of popular culture (free food, ping pong tables and skateboards...
Almost 860 floral industry members were in Miami last week for the 2016 Floral Distribution Conference — making it the best attended conference in...
The Pantone Institute passed over some longtime fall color favorites this year when it came up with seasonal picks for autumn. Instead of reds and...
Taxi drivers, food vendors, law enforcement officers and everyday Americans heading to work were among the thousands of people who received flowers...
An industry legend who poured his heart into his business and to the production and promotion of high quality flowers and plants died earlier this...
When the National Floriculture Forum meets next year in Philadelphia during the Philadelphia International Flower Show, participants will have the...
Cutting-edge information on technology, practical tips on bringing out the best in employees and improving sales, big picture perspective on...
At press time, the Society of American Florists was still in the process of reaching out to members in areas that received the brunt of Hurricane...
Looking for a dose of profit-boosting ideas before the holidays kick into high gear? SAF is bringing its popular 1-Day Profit Blast to two markets...
On October 19, 2016, the Society of American Florists and florists nationwide will randomly surprise people on the street with flowers through 230...