Teleflora’s Valentine’s Day advertisement uses animation to convey one man’s emotional journey to find true love. In past years, Teleflora has...
Teleflora Releases Animated Short in Advance of Valentine’s Day
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Floral Industry News
National Trade Publication Highlights SAF Convention
The floral industry has long known that special things happen at a Society of American Florists’ convention — now, PCMA, a leading national...
3 Ways to Prep for Last-Minute Valentine’s Day Customers
While you and your team have been diligently prepping for Valentine’s Day for weeks — or longer — you know last-minute customers are inevitable come...
SAF Asks Magazines to Nix ‘Forget Flowers’
With two weeks to go until Valentine’s Day, major publications and platforms are publishing articles that discourage consumers from buying flowers...
Historic Cold Forces Some Industry Businesses to Modify Operations, Close
Some floral industry businesses in the Midwest were forced to modify operations or temporarily close their businesses on Jan. 30 in the face of...
Flat or Up? Florists Split on 2019 V-Day Sales Expectations
Thursdays have traditionally been strong days for Valentine’s Day sales among retail florists — the weekday allows for impressive workplace...
Botanica Anniversary Party Includes Donation to AFE
Botanica International Design Studio, a floral event business in Tampa, Florida, run by a family of longtime Society of American Florists volunteer...
Florist Convinces Businesses to Ditch Ads Disparaging Flowers
Quick-thinking, humor and a dash of diplomacy helped convince two local businesses in Poplar Bluff, Missouri, to ditch Valentine’s Day ads that...
Dozens Gather in Nashville for Targeted Education and Tips
For dozens of floral industry members, last weekend brought an opportunity to make good on New Year’s resolutions to be more profitable, learn new...
First Timers Bring New Perspectives to Congressional Action Days
By attending CAD, you will see and hear vital information regarding the floral industry and so much more first hand. To receive first-hand...
Will the Shutdown Affect Valentine’s Day Supply?
A Thursday holiday and a strong economy bode well for a successful Valentine’s Day this year — but some long-standing and new challenges, including...
Partial Government Shutdown Continues into Third Week
Following President Trump’s televised address on border security on Tuesday night, the partial shutdown of the federal government continued today,...
SAF Welcomes Three New Team Members
When visiting safnow.org, you might notice three new faces popping up to help via LiveChat. In January, SAF welcomed three new staff members —...
Industry Members Prepare to head to Washington, D.C.
Even as the partial government shutdown continues, floral industry members are preparing to make their case to lawmakers this spring. “Make YOUR...
Industry Mourns David Austin, Father of Old English Garden Roses
World-renowned rosarian David Charles Henry Austin, whose eponymous line of garden roses earned legions of admirers among floral industry...