For the third straight year, Andreia Boscato Muller, AIFD, the owner of The Flower Studio in Altamonte Springs, Florida, donated her time and her...
SAF Member Provides Flowers for Special Needs Prom
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Floral Industry News
SAF Website Will Be Offline Feb. 22-24
The Society of American Florists knows that members use its website, safnow.org, to keep up with everything from industry news to small business...
Justin Bieber Surprises Wife Hailey Baldwin with ‘Just Because’ Flowers
File this under celebrity news that you might want to share with customers: Sometimes the best reason to give flowers is “just because.” On...
USA Today Spotlights Valentine’s Day Flowers, SAF Statistics
Three days before Valentine’s Day, millions of Americans were on the receiving end of a not-so-subtle reminder that flowers are a popular, beloved...
Chicago Floral Designer Creates ‘Hollywood, Art Deco’ Look for Grammys
Music luminaries and fans who turned out (and tuned in) last weekend for the 61st annual Grammy Awards saw performances by Dolly Parton, Brandi...
Three Industry Takeaways from The State of the Union
When President Trump addressed Congress and the nation during his first State of the Union since the GOP lost the House to Democrats, he spoke of...
PetSmart Pushes Flower-Friendly Holiday Message
In the PetSmart commercial “Plan a Dog-Friendly Date Night” a teenage boy scores points by bringing his date flowers and a bone for her dog. To plan...
Teleflora Releases Animated Short in Advance of Valentine’s Day
Teleflora’s Valentine’s Day advertisement uses animation to convey one man’s emotional journey to find true love. In past years, Teleflora has...
National Trade Publication Highlights SAF Convention
The floral industry has long known that special things happen at a Society of American Florists’ convention — now, PCMA, a leading national...
3 Ways to Prep for Last-Minute Valentine’s Day Customers
While you and your team have been diligently prepping for Valentine’s Day for weeks — or longer — you know last-minute customers are inevitable come...
SAF Asks Magazines to Nix ‘Forget Flowers’
With two weeks to go until Valentine’s Day, major publications and platforms are publishing articles that discourage consumers from buying flowers...
Historic Cold Forces Some Industry Businesses to Modify Operations, Close
Some floral industry businesses in the Midwest were forced to modify operations or temporarily close their businesses on Jan. 30 in the face of...
Flat or Up? Florists Split on 2019 V-Day Sales Expectations
Thursdays have traditionally been strong days for Valentine’s Day sales among retail florists — the weekday allows for impressive workplace...
Botanica Anniversary Party Includes Donation to AFE
Botanica International Design Studio, a floral event business in Tampa, Florida, run by a family of longtime Society of American Florists volunteer...
Florist Convinces Businesses to Ditch Ads Disparaging Flowers
Quick-thinking, humor and a dash of diplomacy helped convince two local businesses in Poplar Bluff, Missouri, to ditch Valentine’s Day ads that...