If you’ve visited safnow.org in the past five days — and we hope you have — you’ve probably noticed a new look. On Friday, SAF unveiled the “soft...
Hey, Good Looking: SAF Website Gets Strategic Update
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Business Builder
Steal Holiday Promo Ideas from Major Companies
The National Retail Federation predicts holiday sales will increase 4.1 percent (to $616.9 billion) this year, a full percentage higher At...
A Discount for Prescription Drugs, Exclusively For SAF Members
SAF membership is good for your health — literally! SAF has partnered with Hortica Insurance and Employee Benefits, to get members, their families...
Halloween Enthusiasm Can Capture Millennials Now
Halloween is prime time to capture the attention of millennial customers. According to the National Retail Federation, 70 percent of people aged...
Six Signs You’re Losing a Sale
You’ve been meeting with a potential corporate client for half an hour when you see it — that glazed look, that checking of the smartphone. You’re...
Brands Scramble to Connect with Millennials
If you’re trying to reach millennials, you probably already know that radio, TV and (gasp) newspaper ads are ineffective… but did you know that...
Drive Away With a Bargain
Your SAF membership can save you money if you rent a car. Both Avis and Budget offer discounts of up to 25 percent. For Budget, call 800-527-0700...
A Simple Trick to Make Brides to Pay Up
It's a scenario straight out of florists' nightmares: You spend hours and hundreds of dollars designing a client's wedding. And then she stiffs...
Contest Serves as ‘Facebook Focus Group’
Earlier this month, Sara Hill of Beaverton Florists Inc. in Beaverton, Oregon, used social media to engage customers during a traditionally slow...
Out of Stock? How to Suggest Substitutions With Ease
We've all been there. A customer calls requesting an arrangement she saw online, but you don't have the exact flowers or containers pictured in your...
3 Simple Rules For Better Phone Calls
In the duration of a phone call, there's ample room for error, such as starting the conversation with price instead of the card message or placing a...
Twenty-Seven and Counting: New Discount Drives Van Purchases
Reduced gas prices aren't the only things making SAF members smile this summer. Between the Chrysler, Dodge, Jeep or Ram lineup and the FIAT 500L,...
Reaching Out to Consumers and the Media
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Angry Customer? Imagine a Cute Kid
Here’s a simple strategy to keep your cool when dealing with an angry, flustered customer:Picture him or her as a small child, “happy and running on...
Customer: “Puleeze…can I give you more money?” Florist salesperson: “Nope.”
The headline sounds harsh, but that’s still the gist of many “secret shopper” conversations sales expert Tim Huckabee with FloralStrategies, LLC,...