Having a hard time keeping up with Facebook? You're not alone. That's why the Society of American Florists partners with Crystal Vilkaitis, a retail...
Members Save 10% on Crystal Media’s Live Facebook Training Program
read more
Business Builder
Four Ways to ‘Wow’ Customers
In his nearly 30 years as owner of Beneva Flowers, Art Conforti, PFCI, grew the Sarasota shop from nothing to one of the nation’s largest and most...
Bridal Show Best Practices
Bridal shows attract throngs of newly engaged women. They can introduce you to dozens or hundreds of leads — or, they can be overwhelming, expensive...
Why I Open My Doors on Sunday
Do your close your doors on the Sunday of a holiday? In Seattle, Rachel Martin of Ballard Blossom wouldn’t dream of doing that. “Consumers’...
Five Ways to Make Customers Feel More Love on Social Media
Want a super-fast way to stand out on social media? When you respond to customers’ comments — positive and negative — sign your name. Doing so...
How to Boost Your Brand By Relating to Fans
Last week, roughly 170,000 people (many of them dressed in tights, masks and capes) descended on San Diego for Comic Con, a 47-year-old multi-genre...
Children’s Design Class Builds on Movie Hype
As everyone in the industry knows, flowers express emotions. A flower shop in Boonton, New Jersey, is taking a very literal approach — an...
For Sales Boost, Try Seasonal Add-Ons and Partnerships
Flowers aren’t always the first thing consumers think of in summer, but beer and ice cream? Yes, please. Those two crowd-pleasing options are on the...
A Silver Lining to Store Closures?
What do Sears, RadioShack and Bebe have in common? They’re closing brick-and-mortar stores. And, they aren’t alone. As of mid-June, 4,789 store...
Get a ‘Bigger Piece of the Pie’ with Pricing WebBlast
The grass is always greener on the other side of the fence. The high-end florist wants more business from less affluent clients. The value shop...
Give Customers a ‘Floral Vitamin’ Boost with Sunflowers
Sunflowers’ vibrant coloring and full shape make them a go-to choice for anyone needing an emotional pick-me-up. At Sparrows Nest Flower Shop in...
Couples Choose High-End Elopements over Traditional Affairs
Couples are ditching the formalities of a traditional ceremony and reception (not to mention the wild cousins and divorce parents who refuse to get...
Summer Sale Generates Walk-in Business, New Customers and Brand Awareness
A neighborhood block party helps a Portland, Oregon, flower shop stay top of mind in the community and turn over excess inventory. The Northeast...
3 Lessons Florists Can Learn from Prime Day
Amazon’s third annual Prime Day came and went this week, but before you dismiss the mega sale as a gimmick, you might want to consider what its...
Free WebBlast: Pricing for a Bigger Piece of the Pie
The grass is always greener on the other side of the fence. Florists who cater to a less affluent customer base envy uptown competitors with their...