Seven years ago, Brad Weinstein came across a story in Floral Management about a florist who hosted a live floral design contest with community...
Are you ready to have the phone ring more? Get more people in your store? Increase sales? Gain confidence? Then watch “The Social Selling Mindset"...
Do you know one of the most dangerous legal mistakes a business owner can make? Not paying payroll taxes on time. The slide toward that financial...
Hurricanes, wildfires, tragedy in Charlottesville, and the constant threat of nuclear war with North Korea — it hasn’t exactly been the summer of...
Hurricane Irma was no laughing matter, but for one police department in Florida, the big storm, and some savvy social media posts, created giggles,...
A recent story in our Sales Wake Up newsletter set out to illustrate social media marketing tips and ended up highlighting how fast and dramatically...
Taking part in the Society of American Florists Petal It Forward event on Oct. 11? (We hope so!) Here’s a quick tip to keep in mind: When handing...
Wearing T-shirts in your shop’s signature colors or lime green, fluorescent pink, or neon orange will make your “Happiness Ambassadors” stand out...
House jungles. Jungalows. Urban rain forests. These are just some of the terms batted around to describe a new floral industry-friendly phenomenon...
Anyone who’s ever had a pet knows it’s a painful and emotional event when Fluffy or Fido dies — a fact that veterinarians understand quite well. In...
Excited employees, thrilled walk-in customers and grieving family members who get an unexpected pick-me-up. These are just a few of the benefits...
Do you have what it takes to market your store online? Step No. 1 is getting in the right mindset for success. The Society of American Florists...
Since opening in late May, Five-O Donut Co. in Sarasota, Florida has been the go-to spot for locals craving a sugar fix. The gourmet doughnut shop...
Florists who participated in the last two Petal It Forward efforts said their No. 1 time-saving tip was to buy or ask for donations of ready-made...
“Saw this. Thought of you.” Those two sentences — the kind of verbiage often tacked onto a forwarded news article —might not sound revolutionary,...