A recent story in our Sales Wake Up newsletter set out to illustrate social media marketing tips and ended up highlighting how fast and dramatically...
Yikes! Hunky Cop Has Troubling Past
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Business Builder
Florists Share Tips for Petaling it Forward
Taking part in the Society of American Florists Petal It Forward event on Oct. 11? (We hope so!) Here’s a quick tip to keep in mind: When handing...
Petal It Forward Prep: Order T-shirts, Flower Cards and Stickers
Wearing T-shirts in your shop’s signature colors or lime green, fluorescent pink, or neon orange will make your “Happiness Ambassadors” stand out...
For Millennials, ‘Urban Wilding’ is the New Decorating
House jungles. Jungalows. Urban rain forests. These are just some of the terms batted around to describe a new floral industry-friendly phenomenon...
Pet Bereavement Designs Make Easy Sales for Texas Florist
Anyone who’s ever had a pet knows it’s a painful and emotional event when Fluffy or Fido dies — a fact that veterinarians understand quite well. In...
Let Your Business Go to the Dogs
Excited employees, thrilled walk-in customers and grieving family members who get an unexpected pick-me-up. These are just a few of the benefits...
Free WebBlast: The Social Selling Mindset
Do you have what it takes to market your store online? Step No. 1 is getting in the right mindset for success. The Society of American Florists...
Steal This Doughnut Shop’s Sweet Social Moves
Since opening in late May, Five-O Donut Co. in Sarasota, Florida has been the go-to spot for locals craving a sugar fix. The gourmet doughnut shop...
Petal It Forward Prep: Pre-Made Bouquets and Assembly Lines
Florists who participated in the last two Petal It Forward efforts said their No. 1 time-saving tip was to buy or ask for donations of ready-made...
Strengthen Your Relationship with Customers in 5 Words
“Saw this. Thought of you.” Those two sentences — the kind of verbiage often tacked onto a forwarded news article —might not sound revolutionary,...
Promote Grandparents Day with SAF Graphics
Remind social media followers that the first Sunday of September after Labor Day is National Grandparents Day. The Society of American Florists...
Petal It Forward Prep: Source the Flowers
One secret to success during the Society of American Florists’ upcoming Petal It Forward event? Ask suppliers for help — and do it fast. “The sooner...
Promote “Flower Power” with New Graphics
The Society of American Florists’ new “Flower Power” marketing materials — including a shareable Facebook image, Facebook cover image and web...
Marketing ‘Sins’ Could be Killing Your Social Media
Florists may think they are doing a bang-up job on social media, but if you aren’t utilizing video, ads and caption info correctly, you’re probably...
Facebook Post Sends a Message: Buy Your Guy Some Flowers
Buy flowers for your wife? No brainer. Buy flowers for your hubby? Hmmm… That gender divide is an outdated misconception among customers, according...