In less than nine years, Lily Greenthumb’s in Charlotte, North Carolina, has grown from a tiny startup to one of the most sought after florists in...
7 Simple Strategies to Improve Your Instagram Game
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Business Builder
Boston Florist Uses the Force (Glow-in-the-Dark Roses) to Engage Community
Tying in to the much-anticipated release of “The Last Jedi,” the latest episode in the “Star Wars” franchise, one Beantown flower shop is selling...
Don’t Fall for In-Store Pickup Email Scam
‘Tis the season for merry-making, mistletoe and, unfortunately, scammers, who hit up retail florists with an array of seemingly plausible scenarios...
Stop With the ‘F’ Word!
Tim Lawing, AIFD, of Tim’s Touch Flowers & Gifts in Lexington, South Carolina, has a plea for florists. “Don’t use the ‘F’ word,” he said....
SAF Member Receives Lifetime Achievement Award
Nic Faitos of Starbright Floral Design in New York City has been chosen as the 2017 Lifetime Achievement recipient at the next Hotel Excellence...
Ornaments Help Nurture Relationships, Spur Extra Sales
While prepping her shop for Black Friday and Small Business Saturday, Jennifer Pryor had an “aha” moment when she came across boxes of ornaments...
We Want to See Your Holiday Décor!
Poinsettias, stockings, bows, tinsel, wreaths, Nativity scenes, Santa, elves, snowmen, reindeer, holly, candy canes, ornaments, and lights. The...
Florists Share 5 Best Practices for Employee Evaluations
Before the ball drops on New Year’s Eve, carve out time to meet one-on-one with your staff and review the highs and lows of 2017. Annual employee...
How to Benchmark Social
The beauty of social media marketing: it provides you with a lot of data. The challenge of evaluating social media marketing: knowing what to do...
Want to Meet New Customers? Grab a Beer
Looking to get in front of young, hip customers with cash to spend and lots of people in their lives to buy flowers for? Get thee to a brewery. You...
Santa ‘Paws’ Pulls in A Crowd for New Jersey Florist
Recognizing that pet owners can’t resist a cute photo op with Fluffy or Fido, Stacey Cofka teamed up with her neighbor, a groomer, to organize a...
Use New Photos and Videos to Promote Flowers for Interior Décor
Looking to elevate your promotional efforts with new professional floral photography and videos? Check out “Two-Minute Trends,” available from the...
More Effective HashTags in 4 Steps
When a London-based interior designer and tastemaker wanted to bump up interest in wintery permanent botanicals, she took to social media with a...
New SAF Graphics Spread Holiday Cheer
“Season’s Greetings,” “Send an Instant Smile for the Holidays,” and “National Poinsettia Day” are new additions to the Society of American Florists’...
Remind Your Customers: Poinsettias Aren’t Poisonous
It’s that time of year: Get ready to remind consumers that university research has proven that poinsettias are not poisonous to people and their...