3 Lessons Florists Can Learn from Prime Day
Amazon’s third annual Prime Day came and went this week, but before you dismiss the mega sale as a gimmick, you might want to consider what its existence — and the strategy behind it — mean for your own future sales. “Some might claim that Prime Day is simply another...
How to Stop the Summer Slump
Sales can be hard to come by in the summer. If it’s a conscious decision to pull back in the summer, that’s one thing. But if you find yourself worrying over a summertime slowdown — and itching for more business — it’s time to take action. To make successful pitches...
Workplace Culture: Is Yours Helping or Hindering Retention?
In recent months, Uber, the San Francisco-based tech company famous for its ride-sharing app, has come under fire for promoting a hostile work environment. According to former employees, Uber leadership tolerated derelict behavior, including drug and alcohol abuse,...
Free WebBlast: Pricing for a Bigger Piece of the Pie
The grass is always greener on the other side of the fence. Florists who cater to a less affluent customer base envy uptown competitors with their higher-order values. At the same time, those uptown shops wish they could also sell to the larger population of less...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.