Five Ways to Make Customers Feel More Love on Social Media
Want a super-fast way to stand out on social media? When you respond to customers’ comments — positive and negative — sign your name. Doing so humanizes your business, and lets customers know there’s a real person on the receiving end of rants, raves and questions,...
How to Boost Your Brand By Relating to Fans
Last week, roughly 170,000 people (many of them dressed in tights, masks and capes) descended on San Diego for Comic Con, a 47-year-old multi-genre entertainment convention. They traveled from all over world for the chance to meet their favorite actors, writers and...
Summer Sale Generates Walk-in Business, New Customers and Brand Awareness
A neighborhood block party helps a Portland, Oregon, flower shop stay top of mind in the community and turn over excess inventory. The Northeast Broadway Business Association expects an influx of shoppers, July 14-16, thanks to its summer sale, a family-friendly event...
3 Lessons Florists Can Learn from Prime Day
Amazon’s third annual Prime Day came and went this week, but before you dismiss the mega sale as a gimmick, you might want to consider what its existence — and the strategy behind it — mean for your own future sales. “Some might claim that Prime Day is simply another...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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