SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
Arizona Shop Holds ‘Half Way to Valentine’s Day’ Sale
You’ve heard of Christmas in July and half birthday celebrations. PJ’s Flowers & Events in Phoenix, Arizona has a special take on the off-season holiday concept with its annual “Cupid Returns” promotion. Back in 2011, owner Tony Medlock, AAF, AIFD, PFCI, AzMF,...How a Family Florist Plans to Take on a City’s Downtown Boom
For Cameron Pappas, 28, and his father, Gus, 70, the revival of downtown Birmingham, Alabama, comes at a fortuitous time. With 300 residential apartment units currently under construction within a two-block radius of their downtown store, Cameron and Gus only have to...
UFN Announces New Innovations for Florists
Since first announcing its existence to the world, with its then industry-shaking, “We don’t make a penny until you do!” payment structure, UFN has built a sterling reputation in the online floral industry. Today it announces its latest innovations, along with a new...
Petal It Forward Prep: Scout Your Location
Deciding where to hold your local Petal It Forward event on Oct. 11 deserves attention now. Who do you want to reach? Business professionals? Millennials? Baby Boomers? Which demographic might pay it forward with word-of-mouth marketing and social media posts? For the...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.