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New Marketing Materials Bolster Sales and Visibility
Looking for a way to spruce up your showroom? The Society of American Florists’ 2017 Local Marketing Kit gets high praise from members. “I love the colors,” said Sally Danciu, owner of Sally’s Flowers in Philadelphia. She’s hung the new “Flower Power” and “Happiness...
Attract Millennials with Smaller Designs at 1-Day Profit Blast
Here’s a trend you’ve probably heard something about already: Most millennials aren’t dreaming of or investing in McMansions. (Maybe in the pages of Floral Management!) “Millennials prefer smaller homes that maximize the space in a smart, functional way over huge...
President Trump Signs Executive Order to Increase Health Insurance Options
President Trump signed an executive order last week to allow employers to participate in Association Health Plans (AHPs) and offer employees Health Reimbursement Arrangements (HRAs). The order is intended to increase health insurance options and promote competition,...
Illinois Florist Holds Centennial Celebration
After a year of planning — and many decades of tireless work — the staff of Lake Forest Flowers is ready to party. The Lake Forest, Illinois, shop turned 100 this year. Father and daughter co-owners John Looby, AAF, and Eileen Weber, AAF, invited the community to...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.