What Do Flower Buyers Want?
Where are flower-buying consumers spending their dollars? What kind of floral products were purchased? What was the reason or occasion for the purchase? The newly released Floral Purchase Tracking Study reveals the answers to these questions and more. The American...
How to Create ‘Petite Powerhouses’ for Downsizing Customers
The yard, once a marquee element of the American dream home, has lost some of its status in recent years as millennials and baby boomers gravitate to smaller apartments and condos rather than sprawling suburban lots. That’s not to say these consumers eschew nature....STARS Act Reintroduced
Congress is taking another look at the Affordable Care Act’s murky definition of “seasonal” workers. Bipartisan legislation to clarify the meaning of the term was reintroduced in the House of Representatives last week. The Simplifying Technical Aspects Regarding...
APHIS Launches Offshore Greenhouse Certification Pilot Program
A six-month pilot program that launched October 1 could streamline the importation of plant cuttings produced in offshore facilities, speeding their entry into the U.S. while making inspections for pests and diseases more efficient. The U.S. Department of...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.