by Mary Westbrook | Nov 22, 2017 | Business Builder
With a few exceptions (Ebenezer Scrooge, the Grinch, Kim Jung Un), people who celebrate Christmas love the holiday’s décor. What those millions of revelers lack, however, is the patience and talent to deck the halls without the urge to throw up their hands and...
by Mary Westbrook | Nov 21, 2017 | Floral Industry News
Most experts are calling for a robust holiday shopping season this year — and a new national survey indicates young adults (18- to 24-years-old) could lead the charge, metaphorically and literally, to increase spending. “As Gen Z and Millennials gets older, their...
by Mary Westbrook | Nov 21, 2017 | Floral Industry News, Marketing, Weddings
In honor of Small Business Saturday this weekend, The Knot has released a study that lets consumers in on a little trade secret: Making weddings look dreamy, elegant or chic is hard work. For its 2017 Small Business Study, the wedding site surveyed thousands of local...
by Mary Westbrook | Nov 21, 2017 | Design Tips, Floral Industry News, Operations
Odorless limonium. Speckle-free alstroemeria. Tea roses in a breathtaking array of new colors and dianthus in shapes you’ve never seen before. These are just some of the new flower innovations Floral Management magazine contributing writer and editor Katie Hendrick...
by Mary Westbrook | Nov 21, 2017 | Events, Floral Industry News, Social Media, Video
Want to win $4,000? (Who doesn’t?) Floral industry members and their customers still have time to create a short video that plays up their love of flowers and generates serious cash. The American Floral Endowment’s #FlowerLoveVideoContest, sponsored by Asocolflores,...