Craving More Reaction on Facebook? Go Live.
Here’s a scenario that might feel familiar: You come up with a great promotion or new holiday design, create a cute photo, write a snappy caption and post everything to Facebook — only to hear… crickets. No comments or shares. No hearts. Maybe a like from one of your...
SAF Schools Elle Décor, Martha Stewart Living, Veranda on the Power of Flowers in Interiors
Editors at some of the nation’s most popular magazines have newfound appreciation for the power of flowers in interior spaces. Last week, SAF Vice President of Marketing Jennifer Sparks ran all over Manhattan with celebrity interior designer Kelli Ellis to talk up...
It’s the Hygge-ist Time of the Year
One of the contenders last year for Oxford Dictionaries’ Word of the Year? Hygge. That’s a Danish word defined as “a quality of coziness and comfortable conviviality that engenders a feeling of contentment or well-being.” “Pronounced ‘hoo-guh,’ the word is said to...FTD Names Competitors for 2018 America’s Cup
FTD recently announced competitors for the company’s America’s Cup 2018, a national floral design competition. FTD America’s Cup is June 30 – July 4, 2018 at Washington Marriott Wardman Park in Washington, D.C., during the AIFD National Symposium. The winner of the...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.