Dümmen Orange Launches Video Series Aimed at Inspiring Florists
The cut flower team at Dümmen Orange recently released the first video of five in a series that focuses on creative, seasonally-inspired applications of their standout cut flower products. The first video features top-performing, autumn-hued cut flowers including...American Grown Field to Vase Dinner Tour Ends Award-Winning Year in Florida
Just one stop remains on the 2017 American Grown Field to Vase Dinner Tour: The pop-up dinner series and winner of Floral Management’s 2017 Marketer of the Year award is headed to FernTrust Inc. in Seville, Florida, on Nov. 18. “Despite significant damage from...
WF&FSA Conference Draws Hundreds
More than 770 floral industry members traveled to Miami last week for The Wholesale Florist & Florist Supply Association’s 2017 Floral Distribution Conference. The three-day conference featured educational sessions on trends and topics affecting today’s wholesale...
SAF’s Petal It Forward Generates 81.9 Million Impressions
The Society of American Florists’ feel-good Petal It Forward effort on Oct. 11 reached millions of consumers, reporters and digital influencers, encouraging them to talk about — and delight in — the gift of unexpected flowers. In fact, through SAF-generated and local...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.