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Florists Share 5 Best Practices for Employee Evaluations
Before the ball drops on New Year’s Eve, carve out time to meet one-on-one with your staff and review the highs and lows of 2017. Annual employee evaluations “are vital” to the success of any business, said Cheryl Denham, owner of Arizona Family Florist in Phoenix....
Santa ‘Paws’ Pulls in A Crowd for New Jersey Florist
Recognizing that pet owners can’t resist a cute photo op with Fluffy or Fido, Stacey Cofka teamed up with her neighbor, a groomer, to organize a low-key, low-cost holiday event that would engage the community. Cofka, owner of A Blossom Shop Florist in Bayville, New...
Profit Blast Heads to the Heartland
Ready to hit the ground running in 2018? For a jolt of energy and education, join your peers and some of the brightest minds in the industry on Sunday, January 14, in Omaha, Nebraska, for the next stop in the Society of American Florists’ popular 1-Day Profit Blast...
Teleflora Constructs ‘Wall of Love’ in Nation’s Capital
Teleflora peddled a message of unity and hope in Washington, D.C., last week with a massive wall of flowers on the National Mall. The company’s 8- by 50-foot “Wall of Love” consisted of 1,000 floral bouquets placed in pegs for easy removal. “We wanted to send a...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.