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In New Marketing Kit, SAF Promotes Flowers’ Health Benefits
Society of American Florists members on the hunt for marketing materials that quickly and memorably emphasize the health benefits of floral gifts to consumers will soon have powerful new resources at their disposal. Earlier this week, SAF wrapped a photo shoot for its...
APW Prep: Send Reminders
Remind corporate clients that a simple “Thank You” can go a long way to motivate employees and build loyalty, and that Administrative Professionals Week (APW), April 23-29, 2017, offers an ideal opportunity to show appreciation. Contact corporate...
Sustainable Design Among Five Trends Slated for 1-Day Profit Blast
How do you design and market in a way that appeals to the sustainability-oriented consumer? How should the personalization mandate – “made for me” – change your design offerings? As DIY shifts to DYO – design your own – how can florists let their customers in on the...
CAD to Ask Congress to Support Three Key Floral Issues
Asking Congress to keep flowers affordable, protect floriculture’s workforce and invest in floral research is what 119 retailers, growers, wholesalers and suppliers from 30 states, the District of Columbia, Mexico and Colombia will do on behalf of the floral industry...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.