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Obituary: Redbook Florist Services Founder James Fred Swindle Dies
James Fred Swindle, who owned National Florist Directory and founded its subsidy, Redbook Florist Services, died April 23. Swindle worked for the National Florist Directory for 20 years before purchasing the company in 1975. The next year, he started Redbook Florist...
3 Google Tweaks To Boost Your Mother’s Day Ranking
About a week ago, Kelsey Thompson, AIFD, spent 15 minutes making tweaks to her Google Business Profile (formerly known as Google My Business). Three days later, her Algona, Iowa shop’s Google profile saw a 30 percent increase in views, she says. “Just by making the...
Teleflora’s Mother’s Day Campaign Honors the ‘Role of A Lifetime’
The commercial opens with three real-life moms arriving on set to audition for the role of Lilly, a mom struggling to make ends meet in a Teleflora’s Mother’s Day commercial. Each woman is filmed separately at a table, reading a scripted letter from Lilly’s...
Video: A Conversation with Black Girl Florists
When Valerie Crisostomo entered the floral industry several years ago, she found she had no way to connect with florists who “looked like me,” she says. Fueled by the desire to bring black women-owned floral businesses together, she founded Black Girl Florists in late...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.