Delta Variant Spreads Uncertainty
The Delta variant of COVID-19 has brought a lot of uncertainty for business owners, but for many florists one thing is certain: whatever the impact of the latest surge, their services will be needed. And so, business owners in the industry are bracing for the unknown....
Reinvesting Pays Off for Florists
Sales have doubled in the past year at Blumen Meisters Flower Market, but Mariah Schultz isn’t just banking the profits. She’s reinvesting in the New Braunfels, Texas, floral shop by purchasing a wedding rental business, acquiring a liquor license, installing a plant...Safety Protocols in Place for SAF Orlando 2021
The Society of American Florists announced safety protocols focused on keeping convention attendees healthy amid a surge in Covid cases. “The safety and comfort of everyone at the convention is our top priority,” says SAF CEO Kate Penn. “We really wanted to put...
Weathering Workforce Woes During the Business Boom
A file next to the register at The Secret Garden Florists holds the resumes of people interested in working at the Linwood, New Jersey flower shop. Usually, owner Joseph Neidinger could pull from that file and fill openings at his shop with no problem. But for the...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.