Dreaming of a way to get a bunch of (happy, ready-to-spend) guys in your shop a few days before Valentine’s Day? In Newburyport, Massachusetts,...
Moisturizers that will help a little one sleep, rattles too stylish to hide when company comes and teeny-tiny, fuzzy hats that will have strangers...
Need a quick tool to help ensure your year-round and seasonal team members are working from the same playbook on Valentine’s Day? Teach everyone who...
Most florists are predicting an increase in Valentine’s Day sales on this year’s Tuesday holiday. For a florist in Glastonbury, Connecticut, that...
The December holidays brought sweet returns to many florists. According to a Society of American Florists post-holiday survey, 46 percent of...
We know a certain mega holiday is only a month away, but before you turn the page on December 2016 holiday work, take the time to follow up on some...
To make his rose selection stand out, a Boston florist is tweaking his Valentine’s Day promos this year to feature a specific, high-end rose along...
Promote your wedding business with the Society of American Florists’ “We’re Married to Perfection” materials. The materials feature a professional...
Your holiday work has been delivered. Your corporate parties are done. But before you put up your feet and ring in the New Year, make time to plan...
Want to sell something surprising — say a cutting-edge floral design to a discerning customer? Make it familiar (with flowers you know she loves)....
Forty-three percent of engagements happen between November and January, which means your next wedding clients will be entering the planning stages...
Your website says, “Send a breath of spring! This bountiful array practically bursts with sunshine!” Do customers sense similar energy and...
The Society of American Florists and Money Transfer Systems Inc., a leader in electronic check re-presentment and recovery, have partnered to bring...
The next time you hear one of your sales team members pick up the phone, ask yourself: Did your employee identify herself right away? Did she...
Several years ago, having watched customers move further from traditional (big) floral centerpieces for Thanksgiving dinner, Shirley Lyons, AAF, of...