You have a potentially great idea, but you aren’t exactly sure how to put it into action at your business. Or, you know that you need to make some...
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3 Easy Ways to Build Women’s Day Awareness
Since 1908, March 8 has been designated as International Women’s Day, a celebration of females’ social, economic, cultural and political...
Control Cost of Goods Sold with SAF’s Spreadsheets
The Society of American Florists can help members control cost of goods sold, develop current and accurate pricing, and assist bridal customers with...
How to Defend Your Business With Poise
A few weeks ago, a man had some beef with Wendy’s, which resulted in a now famous Twitter exchange. The fast food company posted a photo of someone...
Romance and Laughs Beat Out Hard Sales Pitches
People login to Facebook for a number of reasons. To name a few: stalk a crush admire baby photos learn what Disney princess/breakfast food/Mean...
3 Ways to Make Valentine’s Day Buzz Last All Year
Valentine’s Day is always a whirlwind, but with a little planning, you can extend the benefits of your holiday business year-round, according to...
Montana Shop To Engage Customers with Girlfriend Gathering
Why pigeonhole Valentine’s Day as a celebration of romantic love? Mum’s Flowers is encouraging residents of Whitefish, Montana to observe the...
Suds, Buds and Sexy Duds to Bring in Fellas for VDay Shopping Night
Dreaming of a way to get a bunch of (happy, ready-to-spend) guys in your shop a few days before Valentine’s Day? In Newburyport, Massachusetts,...
Buy, Buy, Baby
Moisturizers that will help a little one sleep, rattles too stylish to hide when company comes and teeny-tiny, fuzzy hats that will have strangers...
On Valentine’s Day, Train Your Team to Act ‘FAST’
Need a quick tool to help ensure your year-round and seasonal team members are working from the same playbook on Valentine’s Day? Teach everyone who...
Two Ways to Reduce Wait Time on Valentine’s Day
Most florists are predicting an increase in Valentine’s Day sales on this year’s Tuesday holiday. For a florist in Glastonbury, Connecticut, that...
Nearly Half of Florists Report Uptick in December Holiday Sales
The December holidays brought sweet returns to many florists. According to a Society of American Florists post-holiday survey, 46 percent of...
3 Christmas Follow-Up Tasks You Can’t Ignore
We know a certain mega holiday is only a month away, but before you turn the page on December 2016 holiday work, take the time to follow up on some...
Will an ‘Exclusive’ Rose Pique Customers’ Curiosity?
To make his rose selection stand out, a Boston florist is tweaking his Valentine’s Day promos this year to feature a specific, high-end rose along...
“We’re Married to Perfection” Engages Brides
Promote your wedding business with the Society of American Florists’ “We’re Married to Perfection” materials. The materials feature a professional...