So far, business in 2016 has been pretty good, and, halfway through the year, many floral industry members are planning for a strong finish....
Gold Medal Ideas for Cross Promotions with Rio 2016 Olympics
The Rio 2016 Olympics start August 5, and when they do, a flurry of highly produced, super expensive ads from national and international companies...
Better Verbiage for Sticky Sales Situations
You probably already know some common customer services phrases that can annoy customers: “Still working on that?” versus “May I clear your plate?”...
How to Put a Slow Sales Season to Use for Long-Term Growth
If your showroom is quiet lately, you might be tempted to simply write off the laidback vibe as your “slow season,” but that’s a mistake, according...
On Facebook, Boosted Posts, Ads Can Lead to New Sales
Have some cooler designs you want to move today? Looking to promote a weekday special (and generate foot traffic) next week? Drum up some mid-summer...
Extra Touches for Better First Impressions — and Sales
What does a shoe shine have to do with your sales team? A lot more than you might think, says Rick Canale of Exotic Flowers in Boston. In a blog...
Step Away from the Cash Register: Tips for Timid Staff
If you constantly find yourself encouraging staff members to get out from behind the checkout counter and onto the sales floor, Tim Huckabee of...
Top Business Experts Coming to SAF Maui 2016
Giving customers what they want and need was sound retailing advice 10 years ago — but today the best businesses are doing much more than that:...
Colorado Shop Boosts Fall Sales with Sorority Ties
Want to boost sales during the relative slowdown between the busy summer wedding season and Christmas? If you’re located in a university town, you...
Summertime Shape-Up: Point of Purchase
Your summer wedding prep is going well and your Mother’s Day sales have been tallied and reviewed. Now might be a good time to tackle tasks that...
Turn News Stories into Sales Opportunities
To jumpstart sales and build credibility in your community, step in front of a TV news camera. That’s according to Edward Yang, managing partner at...
Florists Work Hard for Mother’s Day Dollars
Contests and blog posts and street signs — oh my! To capture a chunk of the estimated $2.4 billion consumers were expected to spend this year on...
Help Nurture the Nurses with Social Media Reminders
Here’s a feel-good plug for your social media that could bring in a few additional sales this week — particularly among health care professionals...
5 Questions to Ask Your Team the Week After Mother’s Day
Before you decompress from Mother’s Day and while you can still recall details, debrief with staff on what went right, what went wrong and simply...
Practice ‘Small Talk’ for Bigger Sales
When a call comes in for a sympathy arrangement in the middle of a busy, busy day, does your staff take the time to express sincere sorrow for the...