Your summer wedding prep is going well and your Mother’s Day sales have been tallied and reviewed. Now might be a good time to tackle tasks that otherwise get shoved far down the to-do list.
One area that might be irking you? Lackluster point of purchase displays. Clean those areas up and you may find customers who linger longer and spend more, according to Nicole Reyhle of Retail Minded.
There’s a reason big box retailers such as Target and Wal-Mart pack their check-out aisles with candy, magazines and beauty products, Reyhle argued.
“Consumers are impulsive in many of their purchasing decisions,” she said. “Small businesses can translate this [trait] to make sense for your store space and customers as well.”
To get started, review items that are currently merchandised near your cash register and experiment with new items, repositioned from elsewhere in your store, to see how the change affects your average sale.
“The goal is to keep the price points low but make consumers’ decision to buy easier,” she said.
Don’t forget to engage all five senses, not just sight, touch and smell.
“For a fun, unique experience, consider having an edible flower tasting event,” Reyhle suggested. “Partner with a local bakery or winery to introduce other flavors, then bring in flowers that are edible for customers to try. This is an easy, engaging way to get customers in your store and make an ordinary day something special.”
Find more tips for summertime shape-ups, including “speed workouts” that will help streamline processes and increase sales and average transactions in 90, 60 – even just 10 minutes.