Now that the Valentine’s Day rush is over, the Society of American Florists has compiled six stellar holiday ideas from the association’s members...
A deep discount on roses has generated a huge boost in traffic for an Indiana florist during a notoriously slow month for sales. For the past few...
Who says you need to wait for a milestone — or even a round number — year to hold an anniversary party? With all the challenges facing florists,...
Mindful that — above all else — moms prize quality time with their kids, Starbright Floral Design in New York City latched onto not one, but two...
On May 19th, all eyes will be on Windsor Castle for Prince Harry’s royal wedding to Meghan Markle, and one floral design studio is capitalizing on...
Earlier this month, a popular reality dating show involved even more drama than usual when the star rescinded his choice of fiancée during the...
Ever feel like you’re reaching out to the same customers constantly? A shop in Newburyport, Massachusetts, has found a lighthearted way to market to...
Emotions will run high this weekend when the Eagles take on the Patriots. If you haven’t had a chance to hitch your marketing efforts to the big...
Why pigeonhole Valentine’s Day as a celebration of romantic love? In Miami Beach, Florida, Zoë Galitz, owner of The Posy, wants locals...
Partnerships, persistence and patience. Those three attributes seem to be a common thread among florists who experienced success last year with...
So you landed some excellent local coverage on Valentine’s Day — congratulations! If you haven’t promoted that media, however, you might be missing...
If your discount codes aren’t pulling in the results you hoped to see, it might be time to look at the codes themselves. Around the holidays, when...
If you aren't satisfied with the number of customers opening your emails, it may be time to take a look at your subject line strategy and rethink...
Piggybacking on local holiday events can be a great way to get a bump in your holiday traffic without having to create an event from scratch....