The Society of American Florists makes promoting Administrative Professionals Week (APW), April 23-29, easy with 11 radio commercial scripts, a...
Despite the existence of a flower called an “Easter lily,” the spring holiday has not been the boon to florists that it once was. In 2015, the last...
A flower shop in Prescott, Arizona, is keeping Mother’s Day high on customers’ radars with an in-store event focused on pampering. Allan’s...
What does it take for a florist to land front and center in a national style magazine article about Valentine’s Day flowers and the “hot guys” who...
Does this graphic make your heart smile? It likely will make consumers smile — and spur them to order Valentine’s Day flowers. The Society of...
Promote your ability to accentuate individual styles with the Society of American Florists’ “Express Yourself” materials. The materials feature a...
The Rio 2016 Olympics start August 5, and when they do, a flurry of highly produced, super expensive ads from national and international companies...
Want to position your business as a positive force in your community, make consumers feel good about you — and give a morale boost to employees at...
Have some cooler designs you want to move today? Looking to promote a weekday special (and generate foot traffic) next week? Drum up some mid-summer...
International Women’s Day on March 8 is making big moves in U.S. pop culture. The blockbuster Marvel Comics superhero film “Deadpool” makes a...
Women’s Day doesn’t yet enjoy the same popularity in Edmond, Oklahoma as it does in places like Europe, but Barbara, Lacee and Lenzee Bilke, owners...