By Katie Hendrick Vincent Last week, thousands of New Yorkers stumbled upon a sunny surprise: a wall of sunflowers erected outside Starbright Floral...
Yankees Honor Fallen Officers Nationwide with Flowers
The last thing a bunch of Red Sox-loving police officers expected to see at their station last month was a bouquet of flowers from the New York...
Top Four Talking Points for Mother’s Day Interviews
As a shop owner, you are the spokesperson for your business and the flower expert for your community. If a reporter calls or emails asking about...
2018 Petal It Forward Date Set for Oct. 24: SAF Seeks Industry Participation
For the fourth year in a row, the Society of American Florists is leading the industry in a nationwide feel-good promotional effort that shows...
SAF’s Instagram Promotion Puts Prom Flowers on Teens’ Radars
In just the first week of paid promotions by the Society of American Florists, a video designed to get teen girls excited about prom flowers has...
Petal It Forward Prep: Set the Wheels in Motion
The Society of American Florists’ 2017 Petal It Forward campaign date is set for Wednesday, Oct. 11, 2017, and now is the time for suppliers,...
2017 Petal It Forward Date Set for Oct. 11: SAF Seeks Industry Participation
For the third year in a row, the Society of American Florists is leading the industry in a feel-good giveaway that reminds consumers and reporters...
Facebook Contest Sparks Dialogue, Collects Valuable Info
Wondering what your customers are really thinking about your store, service, designs —even your flower selection? A social media contest may be the...
Shop Promotion Makes Valentine’s Day More Inclusive
The sad reality of Valentine’s Day is that it tends to excludes a lot of people. If you’re marketing your Valentine’s Day menu to only married or...
New Two-Minute Trends Resource Center Helps Members Market Their Business
Looking for a new pitch to promote your shop’s floral services to business clients? Want to draw in business from interior designers or architects?...
AFE Promotes Video Contest and Giving Tuesday
Want to win $4,000? (Who doesn’t?) Floral industry members and their customers still have time to create a short video that plays up their love of...
Small Business Saturday Prep: Get the Word Out
Make sure consumers know that they can shop with you in-store or online on Small Business Saturday, Nov. 25. American Express provides free...
Craving More Reaction on Facebook? Go Live.
Here’s a scenario that might feel familiar: You come up with a great promotion or new holiday design, create a cute photo, write a snappy caption...
Got Petal It Forward Video? Check out AFE’s New Contest
Did you capture footage of smiling happy people giving and receiving flowers during your Oct. 11 Petal It Forward event? It could lead you to some...
Petal It Forward Participants Recount Stories of Delight, Surprise and Comfort
Tears of joy. Messages of thanks. Communities filled with flowers. These are just some of the stories coming in — and still being shared on social...