The Society of American Florists makes promoting Administrative Professionals Week (APW), April 23-29, easy with 11 radio commercial scripts, a...
New York Florist Hosts Design Class to Pique Interest in Easter Flowers
Despite the existence of a flower called an “Easter lily,” the spring holiday has not been the boon to florists that it once was. In 2015, the last...
Arizona Shop Plans Spa-Like Mother’s Day Event
A flower shop in Prescott, Arizona, is keeping Mother’s Day high on customers’ radars with an in-store event focused on pampering. Allan’s...
Florists Use Connections, Charm and Can-Do Spirit to Shine in Valentine’s Day Media
What does it take for a florist to land front and center in a national style magazine article about Valentine’s Day flowers and the “hot guys” who...
Post Valentine’s Day Facebook Graphics
Does this graphic make your heart smile? It likely will make consumers smile — and spur them to order Valentine’s Day flowers. The Society of...
“Express Yourself” Flirts with Personal Style
Promote your ability to accentuate individual styles with the Society of American Florists’ “Express Yourself” materials. The materials feature a...
Gold Medal Ideas for Cross Promotions with Rio 2016 Olympics
The Rio 2016 Olympics start August 5, and when they do, a flurry of highly produced, super expensive ads from national and international companies...
Plan Your Oct. 19 Petal It Forward Event Now
Want to position your business as a positive force in your community, make consumers feel good about you — and give a morale boost to employees at...
On Facebook, Boosted Posts, Ads Can Lead to New Sales
Have some cooler designs you want to move today? Looking to promote a weekday special (and generate foot traffic) next week? Drum up some mid-summer...
Pop Culture Picks Up on Women’s Day. Will the Floral Industry?
International Women’s Day on March 8 is making big moves in U.S. pop culture. The blockbuster Marvel Comics superhero film “Deadpool” makes a...
Oklahoma Florist Plans Design Class, Flower Giveaway to Build Awareness for Women’s Day
Women’s Day doesn’t yet enjoy the same popularity in Edmond, Oklahoma as it does in places like Europe, but Barbara, Lacee and Lenzee Bilke, owners...