With this year’s Petal It Forward date set for Oct. 23, growers and breeders say planning ahead leads to a successful event and a meaningful...
Wholesalers Prepare to Petal It Forward on Oct. 23
Wholesalers say the key to a successful Petal It Forward lies in solid preparation. No one knows that better than the Bill Doran Company, a...
Suppliers Share Tips on How to Petal It Forward
It’s not just retail florists, growers and wholesalers who participate in Petal It Forward. Suppliers also spread goodwill in their local...
Floral Pros from Across Segments Share Petal It Forward Tips
Think the Society of American Florists’ Petal It Forward is “only” about retailers? The big-hearted outreach also provides a chance for those floral...
2019 Petal It Forward Set for Oct. 23
Imagine the streets of your city filled with smiling people holding bouquets. Picture your social media feeds brimming with messages of thanks to...
Partner Up for Petal It Forward on Oct. 23
Partnering with other groups, whether within or outside the floral industry, could give your Oct. 23 Petal It Forward event an extra power boost,...
Where to Source Flowers for Petal It Forward? Just Ask.
With the 2019 Petal It Forward date set for Wednesday, Oct. 23, now is the time for industry members to start laying the groundwork for their local...
Where to Source Flowers for Petal It Forward? Just Ask.
One secret to success for hosting a local Petal It Forward event on Oct. 24? Don’t be afraid to ask suppliers for help — they most likely want to...
Teamwork: Consider Partnerships to Amplify Your Petal It Forward Event
For the past two years, Fifty Flowers has partnered with the Boise Police Department and the Ada County Sheriff's Office to hand out flowers for its...
Have You Ordered Petal It Forward Flower Cards or T-Shirts?
Customizable Petal It Forward event materials can help promote the October 24 event. SAF provides members with a Flower Card Template and a T-Shirt...
Publicity Pointers from Petal It Forward Superstars
Before hosting KSAZ Channel 10 reporter Carmen Blackwell, Denham practiced talking points with her marketing manager. “You really only have about...
Petal It Forward 2017: Social Media Coverage
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Petal It Forward Generates 90 Million Consumer Impressions
The hits keep coming for the Society of American Florists’ 2018 Petal It Forward. This year’s initiative didn’t just create goodwill and good...
Florists Share Winning Social Media Strategies from Petal It Forward
Two weeks ago, thousands of people throughout the United States, Canada and Colombia experienced the joy of giving and receiving flowers through the...
Petal It Forward Delivers Joy, Tears and Inspiration
The Society of American Florists’ 2018 Petal It Forward initiative brought out the best in people all over the country, reminding them of the...