If you are among the floral industry members who executed a local Petal It Forward event in more than 225 cities this week, you may be wondering...
Taxi drivers, food vendors, law enforcement officers and everyday Americans heading to work were among the thousands of people who received flowers...
SAF’s 2015 Petal It Forward program generated millions of consumer impressions with positive messages about the powerful effects of giving and...
This video spotlights SAF’s 2015 Petal It Forward event in NYC, along with the traditional media and social media results that were generated from...
On October 19, 2016, the Society of American Florists and florists nationwide will randomly surprise people on the street with flowers through 230...
Florists around the country are gearing up to help consumers feel and share some serious flower love. At press time, florists in 46 states and 170...
Pitching the news media might not be part of your daily job, but it’s a key element to generating local news coverage for your shop’s Petal It...
The Society of American Florists is at it again, tapping into the popularity of random acts of kindness with its public relations campaign, "Petal...
SAF's 2016 Petal It Forward event is two months away, scheduled for Wednesday, October 19. Petal It Forward is a "random acts of kindness" type of...
Want to position your business as a positive force in your community, make consumers feel good about you — and give a morale boost to employees at...
The ideal complement to a great advertising campaign? A great public relations push. And just like you’re focusing more of your advertising energy...
SAF Vice President of Marketing Jennifer Sparks will discuss Petal It Forward during the International Floriculture Expo in Chicago. Her educational...
Get ready to feel and share some serious flower love this fall. The Society of American Florists’ 2015 Petal It Forward campaign was a big success,...
Last October, SAF capitalized on popular pay-it-forward initiatives with Petal It Forward, a public relations campaign to randomly give two bouquets...
Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. SAF is doing its part to get...