According to Prince & Prince, an industry market research group, U.S. consumers could spend as much as $4.4 billion on flowers and plants for...
Advanced Planning Key to Profitable Mother’s Day
read more
mother’s day
4 Pricing Strategies to Increase Mother’s Day Sales and Profits
Are you setting your Mother’s Day prices properly? Do you offer charm prices or rounded prices? Do you bundle delivery and services fees, or do you...
Researchers to Floral Industry: Market Mother’s Day to ‘Big Floral Spenders’
A floral industry market research group is predicting a strong Mother’s Day this year — and they’re warning against under-selling to a demographic...
Mother’s Day Debrief: To Be Open on the Holiday or Not?
Here’s a question most florists have wrestled with at some point: Is it worth it to be open on a Sunday for Mother’s Day? The Society of American...
60 Percent of Florists Report Improved Sales on Mother’s Day
Predictions of a robust Mother’s Day proved to be on target for many florists. According to a post-holiday survey conducted by the Society of...
Post-Mother’s Day To-Do List: Respond to Online Reviews
Before you write off Mother’s Day 2017 and turn your attention fully to summer weddings and fall/winter planning, make sure you’ve responded to any...
SAF Tackles 18 Cases of Harmful Mother’s Day Floral Publicity
This Mother’s Day season, the Society of American Florists responded to 18 instances of harmful floral publicity to date. Ancestry.com and Coach...
Teleflora’s ‘Just Like Her’ Ads Promote Mother’s Day Flowers through Storytelling
Teleflora’s new Mother’s Day video is playing up the strong bond that exists between adult children and their moms. “Just Like Her” begins with a...
Ancestory.com ‘Reviews’ Negative Floral Remark in Ad
With Mother’s Day fast approaching, Ancestry.com and other companies continue to disparage flowers and floral gifts. The Society of American...
SAF Says T-H-A-N-K-S to Flower-Loving TV Host
The floral industry got a major a third-party endorsement when popular game show host Pat Sajak said, “Mothers love flowers” during the May 4...
Coach Disses Flowers, SAF Responds
Leather goods brand Coach is telling its customers to “Forget Flowers: Give Mom something that’s just her style.” It’s a tactic used by many gift...
For Mother’s Day Customers Expecting ‘Free’ Delivery, Try Bundles
Floral Management magazine contributor Mark Anderson, who writes the monthly column, The Right Price, said bundling, the practice of combining...
Turn Mother’s Day into an Event
To get the most out of Mother’s Day, make the holiday an event. That’s advice from Rick Canale of Exotic Flowers in Boston, who tries to turn his...
A New Take on the Great Mother’s Day Debate: To Discount or Not to Discount?
Mother’s Day is just around the corner and — because of that — you might be having an age-old debate in your shop: To discount or not to discount...
Target, HuffPost Knock Mother’s Day Flowers
The second-largest discount store retailer in the United States and an influential online news aggregator and blog disparaged Mother’s Day flowers...