Florists in 181 cities in 44 states, plus Washington, D.C., and Canada, have so far told the Society of American Florists of plans to hold Petal It...
Florists in 44 States Plan to ‘Petal It Forward’ on Oct. 11
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Marketing
Florists in 44 States Plan to ‘Petal It Forward’ on Oct. 11
At press time, florists in 44 states in 147 cities and Canada had told the Society of American Florists of plans to hold Petal It Forward events in...
Steal This Doughnut Shop’s Sweet Social Moves
Since opening in late May, Five-O Donut Co. in Sarasota, Florida has been the go-to spot for locals craving a sugar fix. The gourmet doughnut shop...
Petal It Forward Prep: Pre-Made Bouquets and Assembly Lines
Florists who participated in the last two Petal It Forward efforts said their No. 1 time-saving tip was to buy or ask for donations of ready-made...
Florists in 38 States Plan to ‘Petal It Forward’ on Oct. 11
At press time, florists in 38 states and Canada had notified the Society of American Florists of plans to hold Petal It Forward events in their...
Petal It Forward Prep: Recruit Volunteers
From processing flowers and assembling bouquets to attaching stickers or cards and representing your shop as “Happiness Ambassadors,” having a few...
Petal It Forward Prep: Source the Flowers
One secret to success during the Society of American Florists’ upcoming Petal It Forward event? Ask suppliers for help — and do it fast. “The sooner...
Marketing ‘Sins’ Could be Killing Your Social Media
Florists may think they are doing a bang-up job on social media, but if you aren’t utilizing video, ads and caption info correctly, you’re probably...
Promote “Happiness Delivered” with New Graphics
Rutgers University research shows flowers create instant delight and have a long-term positive effect on moods. The Society of American Florists’...
Petal It Forward Prep: Research Your Local News Reporters
Pitching the news media might not be part of your daily job, but it’s a key element to generating local news coverage for your shop’s October 11...
Women’s Day Prep: Employ Social Media
The Society of American Florists makes promoting International Women’s Day (annually March 8) easy with strategic advice, a promotional...
Use Video to Capture Consumer Attention
Social media is a visual medium and consumers love to watch short, feel-good videos. To keep the momentum going from it’s Petal It Forward program...
Petal It Forward
Show the power of flowers and engage with your followers and customer by sharing this Petal It Forward video on social media. Here are some some...
Petal It Forward Video Promotes the Power of Giving Flowers
Florists looking for a way to remind consumers that giving and receiving flowers makes people happy have a powerful new resource. The Society of...
Petal It Forward Video Reaches Nearly 223K Views and Counting
The Society of American Florists’ 2-minute YouTube video showing the emotional responses to the Petal It Forward effort in October has racked up...