Marketing Archives

New Two-Minute Trends Resource Center Helps Members Market Their Business

January 3, 2018 | Business Builder, Design Tips, Trends

Looking for a new pitch to promote your shop’s floral services to business clients? Want to draw in business from interior designers or architects?...

Millennial Florist Shares Tips on Attracting New Customers

April 12, 2017 | Floral Industry News

Sustainability. Ease. On-trend color combinations. These were just a few of the topics tackled last month during the Society of American Florists’...

5 Holiday Marketing Ideas to Steal Now

November 15, 2017 | Business Builder, Sales

Ready to step up your holiday marketing? SAF members have exclusive access to a vast collection of marketing resources and successful strategies...

Reach Out to Local Funeral Directors

July 28, 2016 | Business Builder, Customer Service, Sympathy

Maintaining positive relationships with local funeral directors is essential to build your sympathy business. When submitting death notices, some...

Dress Up for Halloween with SAF Graphics

October 24, 2017 | Business Builder

With more than 179 million Americans planning to partake in Halloween festivities, up from 171 million last year, spending is slated to reach a...

Petal It Forward Participants Recount Stories of Delight, Surprise and Comfort

October 18, 2017 | Events, Floral Industry News, Marketing, Public Relations, Social Media

Tears of joy. Messages of thanks. Communities filled with flowers. These are just some of the stories coming in — and still being shared on social...

Marketer of the Year Award Presented On-Site During Field to Vase Dinner

October 11, 2017 | Floral Industry News, Marketing, Member Benefits, Public Relations

Hurricane Irma may have delayed the presentation of a $5,000 award to the 2017 Floral Management Marketer of the Year winner, but last weekend this...

Across the Country, Floral Industry Members ‘Petal It Forward’

October 11, 2017 | Floral Industry News, Marketing, Public Relations, Social Media

By the end of today, tens of thousands of Americans will have shared free flowers with family, friends and strangers — experiences that will lead to...

Petal It Forward Wrap Up: Share Updates, Say Thank You

October 11, 2017 | Business Builder, Marketing, Member Benefits, Public Relations

You gave away your last pair of Petal It Forward bouquets hours ago. Now, toot your horn, follow up with reporters and say thank you to all...

Florists in All 50 States Plan Local Events for Petal It Forward

October 4, 2017 | Events, Floral Industry News, Public Relations

North Dakota has joined the ranks of states participating in the Society of American Florists’ 2017 Petal It Forward, officially making the effort...

Amplify the Buzz: Support the Petal It Forward Thunderclap

September 27, 2017 | Business Builder, Events, Marketing, Public Relations, Social Media

Raising consumer awareness about the benefits of flowers is the goal of Petal It Forward, and the Society of American Florists makes it easy for the...

Petal It Forward Prep: Remind Media and Prepare Messages

October 11, 2016 | Business Builder, Floral Industry News, Marketing, Public Relations, Social Media

Now is the time to send local reporters a Media Advisory about your Petal It Forward event. SAF provides a sample Petal It Forward Media Advisory to...