Try using Google to search for florist listings in your city, or Google Maps to get directions or a phone number for your shop, and you might be surprised to discover that Google indicates y... Read more
The Society of American Florists reached out this week to Postmates and Google, asking the companies to remove the courier service’s links from florists’ local Google Listing pages and preve... Read more
You and your team are deep in Valentine’s Day prep mode now, but don’t neglect online review best practices. In Floral Management magazine, Art Conforti, PFCI, recently shared why one word —... Read more
By Joe Aldeguer Did you know you can use the Google Search Console to monitor the health of your website’s SEO? Doing so is easy! Here’s how. First some background. Even with Google’s... Read more
Starting this month, Google is “marking” websites that aren’t using HTTPS, the secure protocol that encrypts communication between your browser and the site you’re visiting. In other w... Read more
Have rave online reviews that you want to promote in-store, too? For a limited time, Google is offering small business owners a free marketing kit, personalized with real reviews, business i... Read more
Through its Security With a Capital S campaign, Lovingly is working to educate florists about online security and to provide access to secure sites that protect retailers and give confidence... Read more
The holidays are right around the corner here (THEY’RE HERE!!!), and search engines are in overdrive trying to match givers to gifts. According to Google, a staggering 92 percent of holiday... Read more
Millennials are now the largest age group in America and they had an estimated buying power of $2.45 trillion last year. If you’re struggling to get these younger buyers into your shop... Read more
In the run-up to Thanksgiving, Christmas (and, for that matter, Valentine’s Day), make sure blogging is on your daily to-do list. Otherwise, you’re missing out an easy, cost-effective way to... Read more