Consumers around the world search for businesses by typing questions into Google. One way to increase the odds they find yours? Post some queries on...
3 Google Tweaks To Boost Your Mother’s Day Ranking
About a week ago, Kelsey Thompson, AIFD, spent 15 minutes making tweaks to her Google Business Profile (formerly known as Google My Business). Three...
Clean Up Your Online Listings
Remember back to the days of phone books and the White Pages listings? Having your address published incorrectly could have a crippling effect on...
Google’s Search Chief Demystifies Machine Learning Advertising
Want to drive consumers to your website? You need to understand machine learning says Google Chief Search Evangelist Nicolas Darveau-Garneau, who...
Boost Your SEO for a Big Payback
During the course of the pandemic, online sales rose at least 50 percent for most flower shops with websites, estimated Dan McManus of TeamFloral, a...
Ahead of Mother’s Day, Check Your Google Listing
Try using Google to search for florist listings in your city, or Google Maps to get directions or a phone number for your shop, and you might be...
SAF Asks Google, Postmates to Delete Unwanted Links
The Society of American Florists reached out this week to Postmates and Google, asking the companies to remove the courier service’s links from...
Google’s ‘Small Thanks’ Campaign Offers Free, Personalized Marketing Materials
Have rave online reviews that you want to promote in-store, too? For a limited time, Google is offering small business owners a free marketing kit,...
Lovingly Launches Online Security Campaign
Through its Security With a Capital S campaign, Lovingly is working to educate florists about online security and to provide access to secure sites...
Ho Ho SEO: Are Holiday Shoppers Finding You Online?
The holidays are right around the corner here (THEY’RE HERE!!!), and search engines are in overdrive trying to match givers to gifts. According to...
Attract More Millennials to Your Shop in Four Steps
Millennials are now the largest age group in America and they had an estimated buying power of $2.45 trillion last year. If you're struggling to get...
Google Insider on SEO: Keep Content Fresh and Use Those Free Tools
In the run-up to Thanksgiving, Christmas (and, for that matter, Valentine’s Day), make sure blogging is on your daily to-do list. Otherwise, you’re...
Floral Industry Gets Inside Look at 800-lb Gorilla Google
The Internet has leveled the playing field for small businesses, but getting in the game requires navigating around an 800-pound gorilla named...