Five years ago, Peggy and Wayne DeBey, AIFD, were facing the kinds of problems familiar to many small retail flower shops: Fewer people were coming...
According to the 2016 National Gardening Report, five million of the six million Americans who took up gardening in 2015 were 18 to 34. The same...
Like millions of Americans, Amanda Allen sets New Year’s resolutions. Unlike the masses, she actually enjoys hers. Rather than committing to...
Ask many small-business owners how they survived the recession, and you’ll likely hear a few appreciative “thank-you’s” to a nice, tall cold one...
While the 45th Annual American Music Awards ceremony celebrated the latest and greatest talents of the contemporary music scene on Nov. 19, the...
Odorless limonium. Speckle-free alstroemeria. Tea roses in a breathtaking array of new colors and dianthus in shapes you’ve never seen before. These...
What’s the ROI of the Society of American Florists’ 1-Day Profit Blast? Instant money in the register back home, according to one shop in...
Sunflowers’ vibrant coloring and full shape make them a go-to choice for anyone needing an emotional pick-me-up. At Sparrows Nest Flower Shop in...
What do you say when someone asks, “How’s business?” If you answer, “meh, fine,” you may have an inertia problem on your hands, according to Brad...
A celebrity goes out for brunch and then disses the restaurant on Twitter. A woman takes to Yelp complain about sub-par service at a local clothing...
What do a unique store app and loyalty program, a new floral holiday, a rebranded bridal spin-off business, and a partnership with a Major League...
Moisturizers that will help a little one sleep, rattles too stylish to hide when company comes and teeny-tiny, fuzzy hats that will have strangers...
A crimson standard rose that an international breeder refers to as its “crown jewel.” A wedding-perfect protea that combines edgy and cool texture...
The allure of new customers can be strong for any retail florist, but the best customer for your business is likely the person who is already...
In the past five years, bolstered in cases by millions in venture capital funding, a new crop of online start-ups marketing curated designs and...