[mom_video type='vimeo' id='698727046' width='900' height='506']The Society of American Florists has added a second all-industry, in-person event to...
Save the Date for SAF’s 2022 Events
The Society of American Florists has a full slate of events for 2022 that will help take your business to the next level, including the new Next Gen...
Event Florists Share Playbook for Tackling Supply Woes
Last year’s spring and summer event cycle ground to a halt as weddings, graduations, family gatherings and a host of other events were first...
Status Quo Shifts for Events
As with food and fashion, trends in the floral industry arise for myriad reasons. Out of the ashes of the pandemic, new styles and themes have...
Supplier Event Signals Industry is Ready to Gather
If a recent gathering of floral industry suppliers is any indication, the floral industry is ready to get back to in-person events. Close to 500...
Industry Members Share Christmas Expectations, Design Trends
Judging from springtime holiday sales and early indicators for the fall and winter season, consumers are eager to show friends and families the love...
Preview the Reinvention Summit Program
By now you’ve heard all about the Society of American Florists’ first ever all-virtual Reinvention Summit taking place July 27-31. SAF recently...
Financial Pro Outlines PPP Next Steps
Securing a Payment Protection Program loan was hard enough for small-business owners — now another challenge lies ahead: Ensuring you are following...
SAF Unveils Virtual July Summit, Cancels 2020 Convention
The Society of American Florists will hold a virtual summit next month centered on reinvention and dedicated to helping floral industry members...
Florists Talk Social Media Tips, Marketing Messages
You made it through the spring holidays — now, what’s your plan for driving sales through the dog days of summer? Next week, as part of its Reignite...
Event Pro Shares Secrets of ‘Stress-Free’ Weddings
According to The Knot’s Real Weddings Survey, the average American couple will spend almost $34,000 on their big day, allotting about $2,400 to...
CAD Early-Bird Registration Ends Feb. 21
Now that you’ve had (a little) time to catch your breath after Valentine’s Day, why not take the next step in securing a profitable future...
Tears. Delight. New Customers. Floral Pros in 50 States ‘Petal It Forward’
When Brian Wheat, AAF, PFCI, took to the airwaves in Denver last week to promote Petal It Forward, he figured he’d drum up some excitement for the...
6 Ways to Capitalize on Engagement Season
Let us take a moment to give thanks that the not-so-nice political commercials that dominated airwaves for much of this year have finally come to an...
‘Ladies Night Out’ Sets the Mood for Holiday Shopping
In early November, Blumz…by JR Designs hosted “Ladies Night Out” at its Ferndale and Holly, Michigan locations. The party-like atmosphere, complete...