Wondering why some customers disappear? A recent consumer survey revealed some surprising reasons that people “dump” businesses — from overhearing...
Tim Huckabee loves to illuminate what's going right — and wrong — at retail flower shops. During his presentation "Smart Selling," on Sunday, July...
A summer slowdown is no reason for your staff to idly stand around. In fact, a little “free time” is an excellent opportunity to work on your...
Shoppers today don’t just appreciate a personal touch from retailers — they expect it. Fortunately, “personalized customer service is one area where...
Dealing with angry, disappointed customers is an unfortunate reality of retail — especially in the aftermath of a busy holiday. But it doesn’t have...
You're days away from one of the biggest holidays of the year. Don’t panic. "Mother's Day can be a lot easier, profitable and stress-free if your...
This Mother’s Day, do you want bigger sales, less stress, and more profits? Need help training your sales team? The Society of American Florists...
Feedback isn’t always pretty. Sometimes, it really stings — say, when a customer calls to say you screwed up. But with the right mindset, you can...
Not long ago, Anthony Baradhi of Flower Station in Somerset, New Jersey, decided to put himself in his customers’ shoes. For the role-playing...
Imagine your shop on an ordinary afternoon. A man walks through the front door, looking a little confused — he’s definitely not a regular and you...
Ready to hit the ground running in 2018? For a jolt of energy and education, join your peers and some of the brightest minds in the industry on...
Recognizing that pet owners can’t resist a cute photo op with Fluffy or Fido, Stacey Cofka teamed up with her neighbor, a groomer, to organize a...
Remind customers that university research has shown that poinsettias are not poisonous to people and animals. The Society of American Florists...
What’s the ROI of the Society of American Florists’ 1-Day Profit Blast? Instant money in the register back home, according to one shop in...
The landing place of the Mayflower and the Pilgrims, best-known for its clam chowder, fish and chips, baked beans and lobsters, is the next stop for...