Two dozen of the nation’s best floral designers will be given the same flowers, foliage and design supplies — and two hours to create the surprise...
The Society of American Florists will honor three professionals with induction into Professional Floral Communicators – International (PFCI) during...
The Society of American Florists will honor five professionals with induction into the American Academy of Floriculture (AAF) during the Stars of...
The economic recovery may be slower than many would like, but when it comes to spending on weddings and events, many people are happy to put down...
Giving customers what they want and need was sound retailing advice 10 years ago — but today the best businesses are doing much more than that:...
Don't miss David Kesler, AIFD, PFCI, of the Floral Design Institute in Portland, Oregon, present "How to Produce Great Video" at SAF Maui 2016,...
What does the presidential election have to do with centerpieces for weddings planned for June 2017 — or, for that matter, your VIP customer who is...
Kristen Brown, Rutland Beard Floral Group, Catonsville, Maryland; Joy Lai, Teleflora, Inc., Los Angeles; Michelle Bolchune, Lion Ribbon...
In-store events played a role in creating more community awareness and sales for Floral Management’s 2015 Marketer of the Year, Butera the Florist...
If you want to take your arrangements to the next level (read: a higher price point), the same old containers and accessories simply won't cut it....
How do you greet your customers? "How may I help you?" is friendly, but direct — a good choice for people who order over the phone and appreciate...
The Internet has leveled the playing field for small businesses, but getting in the game requires navigating around an 800-pound gorilla named...