The 50-plus educational sessions at SAF Palm Springs 2018, the Society of American Florists 134th annual convention in mid-September, focused on...
Texas Florist Wins 50th Annual Sylvia Cup Design Competition
When Rey Rodriguez, AAF, AIFD, TMFA, of The Gypsy Florist in Austin, Texas, stepped into a hotel ballroom last week for the Society of American...
Sylvia Cup to Test 19 Floral Designers at SAF Palm Springs 2018
Among the 19 floral designers participating in the 50th Annual Sylvia Cup Design Competition at SAF Palm Springs 2018 are 12 members of the American...
Field to Vase Dinner Comes to SAF Palm Springs 2018
Wishing you could attend the event that fetched Floral Management’s 2017 Marketer of the Year Award? Now’s your chance: Thanks to Certified American...
Blair Winner to Receive Gold Medal Award in Palm Springs
by Jennifer White and Jenny Scala The Society of American Florists will honor Blair Winner with the Gold Medal Award during SAF Palm Springs 2018,...
PFCI to Honor Seven New Members in Palm Springs
The Society of American Florists will honor seven professionals with induction into Professional Floral Communicators – International (PFCI) during...
AAF to Induct Four Honorees in Palm Springs
The Society of American Florists will honor four professionals with induction into the American Academy of Floriculture (AAF) during the Stars of...
Four Floral Businesses to Receive the Century Award in Palm Springs
The Society of American Florists will celebrate the longevity of four floral industry businesses with the SAF Century Award during SAF Palm Springs...
At SAF Palm Springs, Planning Tips for a Profitable Christmas
Floral industry members who attend SAF Palm Springs 2018, SAF’s 134th Annual Convention Sept. 12-15 in Rancho Mirage, California, will bask in the...
Designers to Compete for Top Honors at Sylvia Cup in Palm Springs
The clock is ticking. The pressure is on. The competition for top honors is stiff. And the pay-off? Cheers, accolades, the admiration of your peers...
AAF to Induct Four Honorees in Palm Beach
The Society of American Florists will honor four professionals with induction into the American Academy of Floriculture (AAF) during the Stars of...
Want to Make an Impression Online Fast? Create Custom Photos
How much time do you have to grab customers’ attention online? According to the Journal of Behaviour and Information Technology, you get 50...
Get Strategies to Design and Market Flowers to Four Key Generations
Successful brands appeal to a multi-generational audience, but how do you market your floral designs to different ages groups? Get ideas and...
Industry Members to Share Insights on Attracting Young Talent
It’s no secret attracting talent is a challenge in the floral industry. "Most companies in floriculture are having a tough time finding young people...
FTD Awards Three Scholarships to SAF Palm Springs 2018
Three floral industry members won $1,000 scholarships from FTD University to attend SAF Palm Springs 2018, the Society of American Florists’...