The 50-plus educational sessions at SAF Palm Springs 2018, the Society of American Florists 134th annual convention in mid-September, focused on topics such as attracting talent, digital marketing, best practices, profitable design, and trends and new products presented by experts inside and outside of the floral industry.
The presentation slides and session handouts from many of the programs are available for download from safnow.org/palmsprings2018handouts.
Whether you were among the 457 participants and forgot to grab session handouts or missed the convention all together, you can review key points from the SAF Palm Springs 2018 presentations.