LinkedIn is a powerful tool to connect with potential business accounts in your community, but you must be proactive to make an impact. Looking to...
The Key to More B2B Sales
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Drive Sales With Frictionless Ecommerce Experiences
In the drive to create seamless ecommerce experiences, the smallest details matter. How many clicks does it take to check out? One too many and the...
Two Tips to Build Corporate Business
Corporate business is important to a healthy sales mix for retail florists. When done well, it can generate thousands of dollars monthly from just...
Want to Sell Millennials on B2B? Focus on Experience, Service and Personalization
By Bruce Wright What’s new in the world of B2B? For one thing, corporate clients are getting younger — and these millennial buyers want many of the...
In B2B, Florists Work with Younger Clients, Smaller Teams and Faster Turnarounds
What’s new in the world of B2B? Clients are younger, corporate teams are smaller — and everyone wants a fast turnaround. That’s according to veteran...
For Sales Boost, Try Seasonal Add-Ons and Partnerships
Flowers aren’t always the first thing consumers think of in summer, but beer and ice cream? Yes, please. Those two crowd-pleasing options are on the...
Can a Facebook Contest Lead to New B2B Work?
In Anchorage, Alaska, Bagoy’s Florist & Home may have hit upon a social media contest that drums up engagement online and creates actionable...
APW Prep: B2B Presentation Portfolios
Administrative Professionals Week (APW), April 23-29, 2017, opens the door to cultivate new business clients and remind current clients of the value...
APW Prep: Send Reminders
Remind corporate clients that a simple "Thank You" can go a long way to motivate employees and build loyalty, and that Administrative...
B2B Materials to Cultivate Corporate Client Relationships
Without any major floral holidays demanding your attention, summer's a fine time to target areas for potential growth, such as corporate work. This...