What’s new in the world of B2B? Clients are younger, corporate teams are smaller — and everyone wants a fast turnaround. That’s according to veteran florists with flourishing B2B businesses. This month in Floral Management, four shop owners weigh in on what’s new in corporate work and why those changes matter, and they give tips on how to make B2B a much bigger piece of your business.
The payoff, they say, is real. “Once I started seeking out corporate accounts, it really helped to stabilize the business,” said Jeanne Ha, AIFD, of Park Florist in Takoma Park, Maryland, a suburb of Washington, D.C. “It brings so many benefits — much more than weddings do. It’s steady work in front of you.”