The COVID-19 pandemic delivered a hammer blow to daily life, disrupting everything from the workplace to home life — but the floral industry is...
How to Build Sales in the Pandemic and Post-Pandemic Marketplace
read more
Results for "Instagram stories"
Montana Florist Shows ‘True Colors’
In late April, weeks into quarantine, when the world at large wrestled with feelings of angst and fatigue, Cara Lard had an idea to bring some...
Easy Social Media Tips to Drive a Strong 2020
The new year is a great time to make smart(er) decisions with your social media strategy. In the January issue of Floral Management, Jackie Levine,...
FREE! Small Business Saturday Marketing Materials
Three ready-to-use and three customizable templates for Instagram Stories are among the free marketing materials available to promote your business...
How to Market and Sell in a College Town
Caps and gowns will soon be replacing T-shirts and jeans for many college seniors and that means booming business opportunities if you have an...
Florists React to Bridal Media Evolution
If tradition continues, droves of women around the country now sport a sparkly new accessory on their left hands, thanks to all those holiday and...
5 Business-Building Ideas to Try in 2019
Want to see your business grow in the coming year? (Obviously!) Here are five diverse tactics to try in 2019. Buddy up with another business in the...
Patriotic Promotion Drives Foot Traffic, Online Engagement
 The midterm elections served as a marketing muse for several florists around the country. Scotts Flowers in New York City was among those offering...
‘Flower Crown Friday’ Attracts Hundreds to NYC Florist
Eager to entice foot traffic and create a buzz on social media, Nic Faitos planned an interactive fashion-inspired event in front of his shop to...
NYC Florist Taps Into Pop Culture for Mother’s Day
Mindful that — above all else — moms prize quality time with their kids, Starbright Floral Design in New York City latched onto not one, but two...
SAF Media Center
Newsroom and Media CenterWelcome to the Society of American Florists (SAF) Media Center! Here, journalists, media professionals, and our partners...
Petal It Forward Marketing
Media Outreach and Securing Coverage Create a Media List Gather contact info for local newspapers, TV, radio, and websites. Keep a well-organized...
Valentine Ad Encourages Viewers to ‘Believe in Love’
This Valentine’s Day, Teleflora delivers a message of hope to those who don’t have a special someone — a demographic that’s risen drastically in...
Member Spotlight: Angélique Witcher of Accent Decor in Chamblee, Georgia
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Member Spotlight: Amber Morgan of Fortin Gage Flowers & Gifts in Nashua, New Hampshire
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...