The new year is a great time to make smart(er) decisions with your social media strategy. In the January issue of Floral Management, Jackie Levine, manger and wedding coordinator of Central Square Florist in Cambridge, Massachusetts, offers these tips that will help you have a strong(er) 2020.
Focus on content. “Content is crucial to your social media strategy,” Levine writes. “Images and videos are necessary, but there’s not always enough time in the day to get that beautiful photo or record that interesting video, right? Work on building a photo and video bank to save for a rainy day. When you need something to post, you can quickly select from your bank of high-quality photos and videos instead of scrambling to make what may turn out as a low-quality post.”
Be consistent. Revie at your analytics and insights on each platform and test out the best days and times to post,” Levine suggested. “All social media platforms are a bit different than each other. Platforms like Twitter and Instagram Stories require you to post multiple times a day in order to get the best engagement, whereas Facebook and standard Instagram posts have a longer lifespan and posting a few times a week works.”
Interact with your community and audience. “Simply posting and moving on isn’t enough! Take time each day to reply back to your comments,” Levine wrote. “Commenting back will help your engagement and make current and/or potential customers feel connected to you! Follow along with other local businesses and engage with their content by liking and commenting. Their audiences will see your name and might even follow along with you, too. Plus, connecting with local businesses can lead them to buying flowers!”
Mary Westbrook is the editor in chief of Floral Management magazine.