Teleflora’s latest Mother’s Day campaign aims to show that while families come in all shapes and sizes, love is the universal thread of motherhood....
2018 Petal It Forward Date Set for Oct. 24: SAF Seeks Industry Participation
For the fourth year in a row, the Society of American Florists is leading the industry in a nationwide feel-good promotional effort that shows...
SAF’s Petal It Forward Generates 81.9 Million Impressions
The Society of American Florists’ feel-good Petal It Forward effort on Oct. 11 reached millions of consumers, reporters and digital influencers,...
Across the Country, Floral Industry Members ‘Petal It Forward’
By the end of today, tens of thousands of Americans will have shared free flowers with family, friends and strangers — experiences that will lead to...
AFE Video Contest Invites People to ‘Show Your Flower Love’
The American Floral Endowment is launching a video contest October 12 that encourages people to showcase their love of flowers. The contest includes...
In Boston, SAF 1-Day Profit Blast Delivers Ideas, Tips and Inspiration
What’s the ROI of the Society of American Florists’ 1-Day Profit Blast? Instant money in the register back home, according to one shop in...
Most Florists Report Valentine’s Day Sales Increase
A Tuesday holiday was a boon for most florists — and for many Society of American Florists members, the gains this year were significant....
Get Social with the Media
The ideal complement to a great advertising campaign? A great public relations push. And just like you’re focusing more of your advertising energy...
Poignant Ad Calls Out Moms for ‘Tough Love’
Beyonce’s “Lemonade” isn’t the only video making waves and getting standing ovations from critics this week. A new Mother’s Day online ad from...
Five Ways to Drum Up Women’s Day Sales
Valentine's Day, understandably, is the current focus of industry professionals worldwide. But business must go on after February 14. And in just a...
Four Simple Ways to Get Your Blog Posts More Views
Anyone who's ever tried blogging knows it's a challenging art. Between coming up with compelling content, finding your voice, tracking down...
Petal It Forward Scores More than 130 Million Impressions
A feel-good PR campaign from SAF has exposed people to positive messages about flowers and flower-giving more than 131 million times. Just two weeks...
Local Florists Turn ‘Petal It Forward’ into Love Fest … and Marketing Gold
When Karen Flanders put out a call for volunteers to help support her Petal It Forward event, she wasn’t exactly sure what she — or her volunteers —...
Florists Score Press with ‘Petal it Forward’
How much would you spend to score nearly six minutes on a top-rated local radio show — bantering with the hosts, promoting flowers and plugging your...
More Online: Resources from Floral Management
Floral Managements' More Online... offers members an additional list of resources, sample charts or even additional photos that don't make it into...