We've all seen those advertisements for weight loss products, promising to help you lose 20 pounds in a week. Those messages rank so high on the...
Petal It Forward Scores More than 130 Million Impressions
A feel-good PR campaign from SAF has exposed people to positive messages about flowers and flower-giving more than 131 million times. Just two weeks...
Google Insider on SEO: Keep Content Fresh and Use Those Free Tools
In the run-up to Thanksgiving, Christmas (and, for that matter, Valentine’s Day), make sure blogging is on your daily to-do list. Otherwise, you’re...
For Big Day, More Brides Choose ‘Sexy’
The latest bridal trend to hit the aisle (and style section)? “Sexy” dresses that — at least to some people — appear ready for the bedroom rather...
With Millennials, Experiences Trump Objects
To attract millennials, a demographic that commands an estimated $1.3 trillion in consumer spending, try marketing experiences. According to a...
SAF Petals It Forward: Spreading Flower Power on New York Streets
The news team at “Fox & Friends” is known for covering hard-hitting issues, but on Wednesday morning, the atmosphere was downright giddy after...
Butera the Florist Named Floral Management’s 2015 Marketer of the Year
A comprehensive brand overhaul that included relocation, a new website, reduced inventory, two non-traditional locations and chasing after brides...
Your 12-Step Program for Planning the Perfect Event
In-store events played a role in creating more community awareness and sales for Floral Management’s 2015 Marketer of the Year, Butera the Florist...
Start Marketing Homecoming Flowers
School dances aren’t solely springtime rites of passage. As temperatures drop and leaves turn colors, high schools and colleges around the country...
Let Customers Linger a Little Before You Say Hello
How do you greet your customers? "How may I help you?" is friendly, but direct — a good choice for people who order over the phone and appreciate...
Holiday Acts of Flowers
SAF’s Holiday Acts of Flowers PR Campaign Positions Flowers as the Way to Recognize Unsung Heroes for the Holiday SeasonLaunched in late July 2009,...
Handouts: Live Like a Flower
These fliers offer the opportunity to capitalize on SAF’s Live Like a Flower nationwide public relations program. Print the fliers in color. Keep...
LIVE LIKE A FLOWER: Be Grateful for Rain
Vicki Norris, author of Restoring Order and life management expert, tells consumers a prioritized life prepares you to live like a...
LIVE LIKE A FLOWER: Grow New Buds
Relationship expert and author of Choosing ME Before WE Christine Arylo offers consumers easy advice for how to live like a flower — becoming your...
LIVE LIKE A FLOWER: Pollinate
Jayme Barrett, an authority on inspired living and author of Feng Shui Your Life, tells consumers to live like a flower and pollinate by...