Understated yet also exotic, Classic Blue, the 2020 Pantone Color of the Year, offers boundless opportunities for florists to flaunt their...
How to Create a Learning Culture
Finding, training and — maybe most important of all — keeping great workers is one of the biggest obstacles to growth that floral profressionals...
How a Longtime New York Shop Found a (New) Groove
When the Palliser brothers came together in 2015 to help find a new groove for their family's longtime New York business, they faced increased...
Year-End Tax Tips for Florists
As year-end approaches, many of my florist clients begin to ask questions about what they should do to prepare. The most common question: How do I...
Nielsen’s Florist Celebrates 75 Years with Open House, Front-Page Article
A milestone anniversary is helping one Society of American Florists member shop engage with its community and stay top-of-mind with customers...
With Far-Reaching Public TV Show, J Schwanke Wins ‘Marketer of the Year’
A cut flower-themed public television show that reaches an estimated 87 percent of the country is the winner of Floral Management’s 2019 Marketer of...
Is the Floral Industry Ready for a ‘Sea Change’ in Transportation?
When Hurricane Irma hit Florida in September 2017, the impact on local residents and businesses was devastating and immediate. The most powerful...
Want to Generate Sales Leads? Build Up Your Blog
The dog days of summer are here and you — like many florists — might be looking for ways to attract more everyday business and stay top-of-mind with...
2019 Petal It Forward Set for Oct. 23
Imagine the streets of your city filled with smiling people holding bouquets. Picture your social media feeds brimming with messages of thanks to...
Tulip Mania: A Story of Passion and Risk
Talk about tulips for long, and someone is sure to mention the 17th-century phenomenon known as Tulip Mania. It’s a good story — one that says a lot...
Marketer of the Year Winners Reflect on Competition’s Effect
A farm that brought a group of flowers from obscurity to national attention. A collective that harnessed the farm-to-table movement for the benefit...
How to Understand and Use Your Product Sales Reports
Your point of sale system can produce many management reports. The product sales report is critical in order to manage for profitability. One great...
Kansas Florist Partners with Local Artists to Drive Up Foot Traffic
Five years ago, Peggy and Wayne DeBey, AIFD, were facing the kinds of problems familiar to many small retail flower shops: Fewer people were coming...
How to Handle Customers Who Ghost You
Each month in Floral Management, we share a common question from our members, and the legal advice from Jessica Summers of Paley Rothman, a...
What Planners Want
Although brides have plenty of online planning tools at their disposal, many prefer the guidance of a professional. According to Wedding Wire’s...