Understated yet also exotic, Classic Blue, the 2020 Pantone Color of the Year, offers boundless opportunities for florists to flaunt their...
Finding, training and — maybe most important of all — keeping great workers is one of the biggest obstacles to growth that floral profressionals...
When the Palliser brothers came together in 2015 to help find a new groove for their family's longtime New York business, they faced increased...
As year-end approaches, many of my florist clients begin to ask questions about what they should do to prepare. The most common question: How do I...
A milestone anniversary is helping one Society of American Florists member shop engage with its community and stay top-of-mind with customers...
A cut flower-themed public television show that reaches an estimated 87 percent of the country is the winner of Floral Management’s 2019 Marketer of...
When Hurricane Irma hit Florida in September 2017, the impact on local residents and businesses was devastating and immediate. The most powerful...
The dog days of summer are here and you — like many florists — might be looking for ways to attract more everyday business and stay top-of-mind with...
Imagine the streets of your city filled with smiling people holding bouquets. Picture your social media feeds brimming with messages of thanks to...
Talk about tulips for long, and someone is sure to mention the 17th-century phenomenon known as Tulip Mania. It’s a good story — one that says a lot...
A farm that brought a group of flowers from obscurity to national attention. A collective that harnessed the farm-to-table movement for the benefit...
Your point of sale system can produce many management reports. The product sales report is critical in order to manage for profitability. One great...
Five years ago, Peggy and Wayne DeBey, AIFD, were facing the kinds of problems familiar to many small retail flower shops: Fewer people were coming...
Each month in Floral Management, we share a common question from our members, and the legal advice from Jessica Summers of Paley Rothman, a...
Although brides have plenty of online planning tools at their disposal, many prefer the guidance of a professional. According to Wedding Wire’s...