A small, family-owned grower, importer and distributor that used employee-driven marketing, YouTube and other unconventional means to grow into an...
Designing your shop’s displays takes time, creativity and inspiration. Becky Hillis, director of visual merchandising at Accent Decor, tackles...
On the heels of two extraordinary years that brought double digit profits — as well as unprecedented challenges — a growing, fortified floral...
Your business’s social media channels offer a new way to sell to customers and build brand awareness with the next generation of customers...
Missing out on SAF Orlando 2022, the Society of American Florists’ 137th annual convention this week but craving some education? SAF has on-demand...
Headed to SAF Orlando 2022 next week? Brush up on your social media skills with resources from the Society of American Florists so you can share the...
Dozens of agriculture, floriculture and horticulture companies nationwide will connect with high school students in October to showcase careers...
Encouraged by favorable results from CalFlowers’ marketing campaign, “Flowers. Self Care Made Easy,” which promoted the benefits of flowers, a...
Many trends come and go, but the plant craze, several years old, is holding steady as Americans recognize houseplants’ calming qualities. It...
Denise Jefferies is back in the flower business after selling her Connecticut flower shop in 2008 and taking 11 years off. Now owner of Bella...
If your social media strategy isn’t generating engagement and, ultimately, sales, then you have yet to tap into its potential — and a growing trend....
The premise of Petal It Forward, the Society of American Florists’ annual goodwill initiative, is well established after eight years: surprise...
Members of the Society of American Florists have elected three new leaders to the Board of Directors, and nine new leaders to the Grower,...
An employee retention specialist. An acclaimed designer. A trend spotter. A researcher. A life coach. Marketing gurus. Entrepreneurs. SAF Orlando...
Back to school season is in full swing, making it the perfect time to score more sales and connect with a new demographic. The Society of American...